1. Group meetings

  1. Avoid use of too many technical terms
  2. Illustrate the ideas through visual aids
  3. Be convincing
  4. Avoid contradictory ideas
  5. Quote authority to support the statements
  6. Always remember the heterogeneous nature of audience
  7. Identify all potential persons among the group and entrust him the responsibility of leading the discussions
  8. Involve al people in the deliberations 
  9. At the end of the discussion, chart out the action steps to be taken with the involvement of people.

2. Circular letter

  1. Specific needs and interests must be highlighted
  2. Thought provoking beginning is advisable
  3. Printing/cyclostyling must be neat
  4. Personal touch- personal references adds value to the contents
  5. Single purpose-for each subject  matter/ problem and separate circular letters must be prepared on a series basis.
  6. Highlight the seriousness of the problem. It should answer all possible doubts.
  7. Enumerate what the audience can contribute to alleviate the problem
  8. Use a courteous conclusion
  9. At the end of the circular, the contact address may be furnished to clarify further on the subject.

3. Field trips

  1. Identify right type of participants who wish to derive benefits out of the field trip.
  2. List out right type of places to be visited, which have direct relevance to the farmers' needs.
  3. Arrange the visit at opportune time.
  4. The audience must be prepared before the visit
  5. Proper labeling must be done in the fields and the researcher/farmer must be able to explain with clarity to the visitors.
  6. Arrangements must be made in advance to exhibit posters depicting the innovation on the way leading to the fields.


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